One of the most important metrics in email sending is the click-through rate. You can measure the performance of the referrals you make from the content you share with your audience by following this rate. It is very important for users to click on links, especially in achieving campaign goals, because a user who cannot reach your campaign page will not be able to take the action you want.
The higher the clickthrough rate, also known as CTR (Click Through Rate) for short, the higher the chance of your campaigns to increase success. For this reason, it is of great importance that you make the necessary referrals by placing buttons and text links in your e-mails. This type of redirect, called CTA (Call to Action), helps to increase the click-through rate.
Research shows that end users are more interested in personalization. Consumers establish longer-term relationships with brands that make them feel special. You can make more personal submissions to your customers with dynamic fields that you will put in your e-mail submissions. For example, in advanced e-mail platforms such as SmartMessage, you can perform not only text-based but even video-based personalizations. Users care about being reached even by name. Apart from this, getting special surprises especially on their birthdays or the first day of contact with the brand increases loyalty. As you get to know your customer better, you have the chance to increase the click-through rate with more personalized recommendations.
Choose an Interesting and Appropriate Topic Line
It would not be an exaggeration to say that the subject line is the most important place in an e-mail to attract the attention of the user. We recommend meaningful and short sentences in the subject line and state that it would be reasonable not to exceed 65 characters. It is one of the topics we would recommend, as the use of emoji has a positive effect on e-mail open rates. “Shock, Click here!, Just” etc. It is important to stay away from words that will create the impression of spam. Again, you should avoid using a lot of exclamation points in the title, choosing red color or all capital letters. A title that is unrelated to your content will create a serious dislike in your users and even lead to membership abandonment. The first step to click-through success is the opening of your email, where the subject line plays the leading role.
Use a Professional Email Address
Using a professional e-mail address instead of a generic e-mail address in your submissions will provide a more reliable line. In particular, conscious users prefer to open and click on e-mails from addresses they trust. As long as you have your own domain name, submissions should definitely be made through this address after the necessary definitions.
Segment Your List
Today, users do not want to waste their time on content they are not interested in or do not expect to receive. It is possible with segmentation to send messages about the fields they are interested in. In this case, segmentation can be summarized as dividing the member into groups with different breakdowns from the gender of the member to the team he/she is a fan of, from the number of posts he/she has read in the last 3 months to his/her monthly expenditure. Protecting your member’s purpose or area of interest on the first day he signed up for your e-mail list, including him in a segment will contribute positively to your cl
Pay Attention to Your Email Sending Time
Email sending time is also among the factors that affect click success. For example, if you have audiences in different countries, it’s important to pay attention to the time period in which they live. Active hours in the traditional business world and active hours in the entertainment arena may differ. Choosing the hours and days when your audience will be most interested in your emails in accordance with the nature of your business will also affect your click success. It may not be easy to detect this at first, but with A/B tests, you can try different days and time periods and determine the periods in which you get the most efficiency.
Create Engaging Content
The content of your e-mails is one of the factors that directly affects the click-through rate. You can increase the click through rate with campaigns and information that may be of interest to your members. By paying attention to the text-visual balance, you can try to increase the click-through rates with interesting designs. In your content, you should take care to share not only sales or marketing content, but also information that will be useful to users. In this way, you can both strengthen your authority in your field of activity and increase the percentage of follow-up. Emails with only sales and marketing content are likely to bore your users after a while. That’s why you should pay attention to the quality of your e-mails, both visually and in terms of content.
Clean Your Email List Regularly
Email list hygiene is one of the most important elements in email marketing success. List hygiene is a list structure that actively monitors your submissions, does not have typos in their e-mail addresses, or clears “hard bounce” and unsubscribers. The way to keep your member lists active and error-free as desired by ISPs is to clean them periodically. Those who leave the membership, who cannot receive an invalid address or similar e-mail, should be removed from the mailing list, even manually. Those who use professional tools such as SmartMessage do not need such manual efforts.
Create Mobile Friendy Emails
Today, more than half of the users access the content on the internet from mobile devices. Therefore, responsive (compatible with any screen) website or e-mail design has become a necessity. Creating mobile-friendly e-mails will positively affect both your read and click rates. In this way, you will have the chance to catch not only desktop users but also mobile users. With advanced platforms such as SmartMessage, you can see in advance how your e-mail appears on different devices and make the necessary adjustments.
You can contact us for your questions about e-mail marketing.