It is one of the best ways to use emails in your marketing efforts to promote your business’s products and services and to encourage customer loyalty. When you want to grow your brand or sell your products, you can contact your target audience through e-mail marketing. E-mail marketing, one of the most popular tools in marketing campaigns, allows you to communicate directly with your customers or target audience.
What is email marketing?
With e-mail marketing, you can market the products of your business digitally instead of marketing to people one-to-one. You can reach people every day or at intervals you specify, with e-mails that you will prepare specifically for the products or services offered by your business. Thanks to e-mail marketing automation, your customers can be informed about your latest products and campaigns. E-mail marketing helps your company in boosting your sales, increasing your brand awareness, and in your relationships with prospects and customers.
Advantages of email marketing
There are many reasons for almost every brand in the industry to turn to the world of digital marketing. Emails from brands or businesses often prompt the user to take an action. It manages to attract the person reading the e-mail to your site with the buttons called “call to action”. Emails remain in the inbox until they are read, deleted, or archived. So you can see any email from a brand every time you enter your inbox. Emails are also quite affordable in terms of cost. This makes email a popular marketing tool for businesses. The benefits of email marketing can be listed as follows::
- Cost: Affordable marketing tool
Email marketing is the most cost-effective option of all digital marketing tools. In addition to the application of mass SMS sending, you should definitely make use of e-mail sending. Since the e-mails to be sent in e-mail marketing are generally planned as sales-oriented, they have the effect of converting the marketing budget into sales.
- Save time: Reach thousands of people in minutes
Emails are one of the digital marketing tools that save you time. You can send e-mails to all your target audience at the same time quickly. Today, speed is one of the most important competitive areas. The faster you send the right message to your customers and target audience, the higher your chances of getting ahead of your competitors.
- Follow-up and analysis process: 24/7 analysis from demographics to timing
In the e-mail marketing industry, the process is extremely easy to follow. You can track which users opened or deleted an e-mail you sent. You can easily track which users read the e-mail or how many people take action on the e-mail. You can analyze your e-mails with targeting such as gender, education level, age, province, district or country. You can develop the most accurate marketing strategy for your brand by achieving different results with each targeting you add. You can also benefit from A/B test results when scheduling e-mail texts. Thus, by using A/B testing in e-mail marketing, you can identify a more accurate target audience and obtain more accurate analysis results.
- Importance of targeting: You can increase your efficiency with the right target audience
While preparing the e-mail, you can add segments such as age, gender, education or location, select the most appropriate audience for the e-mail text and send it. Thus, you can reach the right audience with the e-mail text you will publish and increase your sales and traffic to your site.
- The power of personalization: You can deliver the most relevant messages
Everyone likes to be remembered. The digital marketing industry continues to develop tools that will satisfy its target audience with each passing day. Thanks to personalized e-mails, it is possible to send e-mails addressing each e-mail owner by name. Thus, the person reading the e-mail feels more special. This helps your workplace and your brand get positive feedback.
- Automatic settings: your emails arrive wherever you are
You can take advantage of automatic settings when sending e-mails to your target audience. Thus, you can significantly reduce the e-mail sending process, and you can continue your e-mail sending service on public holidays without the need for a workforce. According to research, emails sent automatically generate 320 percent more revenue than emails sent manually. You can use automatic e-mail tools especially when sending welcome e-mails or reminding products forgotten in the basket.s
How to create an email marketing list?
Are you new to the industry and don’t know how to build an e-mail audience? There are several ways and tips for building an email marketing list. However, the best way to do this is to consider the best practices of digital marketing and address your customers in the right way. While creating an audience for your brand, you can attract people with small campaigns. Users who subscribe to e-mail newsletters can get a special discount code. Or you can automatically define a certain amount of discount in the basket for their first purchase.
You can offer free shipping to new subscribers to your e-mail newsletters. In addition, you can give users who subscribe to your newsletters a chance to win a prize. You should take care to follow national and international e-mail regulations. When sending an e-mail, you should make sure that you do not violate the laws in your country and that you pay attention to the processing of personal information.
You can also use email marketing to chat with your customers and get useful feedback from them. You can prepare special surveys for your e-mail audience. Thus, you measure what people think about you at certain intervals. You can send a thank you e-mail to your customers after their shopping. You can remind them of the products they left in the shopping cart. In this way, you can not only provide your target audience with feedback, but also allow them to learn more about your brand.
What are email marketing statistics?
With the e-mails you send, you can increase your brand awareness as well as your sales. Email marketing statistics show the power of email sending. According to researches;
- 66 percent of e-mail recipients state that they have made at least one purchase via e-mail.
- .7 out of 10 users who received e-mails state that they benefited from the discount thanks to an e-mail they received in the previous week.
- 72 percent of users who subscribe to e-mail newsletters state that they open e-mails from businesses.
- Email marketing expenditures are increasing by 10 percent each year.
How did the e-mailing start? What is the short history of the email?
The first e-mail was sent in 1971 by a computer engineer named Ray Tomlinson. The e-mail sent by Ray Tomlinson contained only a string of letters. The text of the first e-mail sent was “QWERTYUIOP”. This text appeared by pressing the letters on the top row of Q keyboards in order. Ray Tomlinson also made history as the first person to introduce the @ symbol for email addresses.
In 1978, Gary Thuerk, who was working as a marketing manager at Digital Equipment Corp, made the first commercial e-mail to inform people about a new product. With e-mail, which is one of the direct communication methods, it was able to deliver to only 400 addresses. Thuerk generated $13 million in sales from this submission.
By the 1990s, the use of the Internet was now commercially available to the masses. The way people communicate with each other began to change rapidly. Now, e-mails were starting to get in the way of phone calls. Marketing industry representatives have discovered that emailing can be an effective way to advertise. With the emergence of marketing e-mails, developments that will regulate the sector began to emerge. Thus, tools began to be developed to protect personal data.