AUDIENCE MANAGER

Audience
Profiles

Synch and unify customer data from any source into a single profile –
a valuable foundation that is shared across the SmartMessage Platform.

Home » Solutions » Platform » Audience Manager

Customer
Data
Platform

Understand and speak to your customers as individuals through a single unified customer profile. SmartMessage continuously collects data and signals from all sources, channels and devices including anonymous identifiers. This data is aggregated to create a complete, living unified customer profile that is essential to powering your marketing decisions and orchestration.

Build a unified profile of each customer

SmartMessage collects and unifies data from disparate sources – both online and offline – to capture critical customer signals, link them to a single unified customer profile and create highly actionable customer data.

Data Collection & Unification

Collect, manage and organize limitless quantities of customer data and signals from any source using multiple import methods including sFTP, real-time streaming, connectors, API’s, web forms and manual uploads.

Data Cleansing & Enrichment

Cleanse your database, identify duplicate accounts and combine them into a single customer profile. Enrich your customer profile with campaign response history and in-app behavioral data through the SmartMessage Mobile SDK.

360 Degree Customer Profile

Profiles are elastically searchable and available in the UI and as an API to be leveraged across the enterprise. Provide a single source of truth for all your customer-facing teams.

Gain valuable customer insights and build smarter segments

SmartMessage uses machine learning to analyze behavior and provide instant customer insights that are directly actionable within the platform.

Behavioral Clustering

Using channels, devices, campaign responses, purchase activity, product interests and location to determine future customer behavior.

Behavioral Scoring

Score engagement based on frequency, quantity, recency, and value to determine when and how to engage with your customers.

Campaign Optimization

Use campaign response history and A/B testing to optimize send time, message content and delivery channel (Next Best Channel).

Advanced Segmentation

Create advanced segments based on multiple customer attributes and events, such as engagement level, predictive attributes and behavior.

Go from insights to action

All your customer-level, real-time and historical marketing data is aggregated in one place – no matter where it originates from. You can seamlessly activate this data across SmartMessage or make data available to your CRM, call center or support systems in real-time.

Real-Time Actions

Use data the second it is generated within SmartMessage for audience segmentation, content personalization, cross-channel campaigns and triggered journeys.

Data Orchestration

Easily exchange data between SmartMessage and your existing systems, advertising platforms, and partner ecosystems. We support imports and exports and enable data transformation without IT involvement.

Addressable Media

Use SmartMessage advanced segmentation capabilities to intelligently target audiences across display, search and social ads. Create better lookalike audiences for highly targeted campaigns.

Leverage our native consent management solution to maintain
trusted relationships with customers

Build trust and protect your business by being more transparent with customers and giving them control of their communication preferences and data privacy.

Create custom preference

Create a custom preference center and it on your website, in your app or call center solution. Include details like categories of interest, channel preference, time zone, quiet hours and language.

Give customers control

Empower customers to manage their own experience through self-service preference centers that enable them to manage their communication preferences under GDPR and other regional data protection regulations.

Streamline data management

Maintain a complete history preference and consent capture across the enterprise. Ensure that consent and preferences are consistently enforced across every channel, brand, and region through a centralized data repository.

We can help you take control of your enterprise-scale customer data and activate it
to deliver personalized customer experiences.

KEY BENEFITS

Take control of
your customer data

Real-time data
across the platform

SmartMessage is a single integrated platform built from the ground up. Every tool was created in house for the platform. This means that the moment the data is captured, you can immediately visualize it and act on it through any channel.

Calculated and predictive
customer insights

Our platform uses proven algorithms to crunch multiple data and generate real-time customer insights. Use these valuable insights to determine your cross-channel strategy, content and send times to effectively reach your customers.

Unified consent and
preference management

Get a single view of all performance metrics across all your channels in real-time. Use insights to optimize campaigns, messages and offers. Achieve better results with less effort.

SMARTMESSAGE INTEGRATIONS

Built to complement your existing systems

SmartMessage offers robust integration capabilities to break down silos and build a complete view of your customers. With API-based, connector-based and custom integrations, we can connect your customer data across all your existing systems and SmartMessage.

SMARTMESSAGE INTEGRATIONS

Built to complement your existing systems

SmartMessage offers robust integration capabilities to break down silos and build a complete view of your customers. With API-based, connector-based and custom integrations, we can connect your customer data across all your existing systems and SmartMessage.

WHY SMARTMESSAGE

Enterprise-ready marketing platform,
transformative know-how

Whether your business is early in its journey or well on its way to digital transformation,
SmartMessage’s technologies and solutions help chart a path to success.

Example

Flexible and scalable
platform

SmartMessage supports on-premise, cloud or hybrid deployments. With this scalable platform, you’ll improve the total cost of ownership, deliver better results and be ready for future challenges.

Example

Customizations to meet
your needs

We offer fully customizable enterprise-ready products and solutions – including custom development, custom integrations and customized products and solutions to meet your unique business needs and requirements.

Example

Services that drive
success

We take pride in helping our clients succeed. Our experts become a seamless extension of your team, helping achieve your enterprise-scale goals through personalized, one-to-one support.

Example

A unique maturity
model

Our flexible technology, modular services packages, and profile and channel-based pricing model allow you to start now and grow with SmartMessage Campaign as you expand your marketing maturity.

Let’s talk about what
SmartMessage
Audience can do for
your business

+90 850 221 39 00

Let’s talk about what SmartMessage Audience can do for your business.

+90 850 339 22 00