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8 Tips to Increase Email Click-through Rate

by SmartMessage in Digital Marketing, Email Marketing
One of the most important metrics in email sending is the click-through rate. You can measure the performance of the referrals you make from the content you share with your ...
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10 Important Metrics for Email Marketing

by SmartMessage in Email Deliverability, Email Marketing
Metrics are of great importance to scale success in business life. This is also true for digital marketing and one of its important topics, e-mail marketing. It is among the ...
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10 Benefits of Email Marketing for Business

by SmartMessage in Digital Marketing, Email Marketing, Omnichannel Marketing
E-mail is among the most effectively used digital channels in the business world. Especially considering the value it creates in return for investment, it remains among the indispensables of marketers. ...
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Things to Consider While Designing Mailing

by SmartMessage in Digital Marketing, Email Marketing
Today, as the weight of the Internet and therefore digital marketing increases, the use and impact rates of Internet tools are also increasing. Internet users have ideas about how to ...
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Differences Between Omnichannel and Multichannel

by SmartMessage in Email Marketing, Omnichannel Marketing
“Omnichannel” and “multichannel” are types of marketing. “Multichannel marketing”; means multi-channel marketing. It aims to communicate with customers in multiple ways, not just one way. "Omnichannel marketing" means; means holistic ...
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How did the pandemic affect the banking industry

SmartMessage Banking Survey

by SmartMessage in Banking and Finance, Corona, Corporate Communication, Omnichannel Marketing
How did the pandemic affect the banking industry?   We surveyed our banking clients on the impact of the pandemic in the banking industry and prepared an infographic. Enjoy interesting ...
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What is Internet of Things?

How IoT (Internet of Things) Helps the Business World

by SmartMessage in Chatbot, Digital Marketing, Mobile Marketing
What is IoT?   Internet of Things is a system of man-made devices that possess unique identifiers (UID), which are connected to each other on an online network. These devices ...
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Online Advertising for Beginners

Online Advertising for Beginners: Ad Platforms

by SmartMessage in Digital Marketing, Google Analytics, Mobile Marketing
Online advertising uses Internet-based solutions to deliver specific messages to targeted users. These solutions include social media, search engine marketing, and display advertising.   Google Ads Google Ads is an ...
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Google Analytics Guide Book

Google Analytics Guide Book

by SmartMessage in Digital Marketing, Google Analytics, Mobile Marketing
What is Google Analytics Google Analytics provides a software of web analytics through internet. Organizational or individual websites/mobile applications can use Google analytics to track user data.   As an ...
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Email Marketing & Machine LEarning

Email Marketing and Machine Learning

by SmartMessage in Corporate Communication, Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing
What is Machine Learning? Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include explicit ...
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