“Omnichannel” and “multichannel” are types of marketing. “Multichannel marketing”; means multi-channel marketing. It aims to communicate with customers in multiple ways, not just one way. "Omnichannel marketing" means; means holistic ...
How did the pandemic affect the banking industry? We surveyed our banking clients on the impact of the pandemic in the banking industry and prepared an infographic. Enjoy interesting ...
What is IoT? Internet of Things is a system of man-made devices that possess unique identifiers (UID), which are connected to each other on an online network. These devices ...
Online advertising uses Internet-based solutions to deliver specific messages to targeted users. These solutions include social media, search engine marketing, and display advertising. Google Ads Google Ads is an ...
What is Google Analytics Google Analytics provides a software of web analytics through internet. Organizational or individual websites/mobile applications can use Google analytics to track user data. As an ...
What is Machine Learning? Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include explicit ...
Every year we share insights, tips, and tricks for better engagement with audiences via our website, and 2020 was no different. Even though, as humans, we struggled with the pandemic ...
Due to the Covid-19 pandemic, Banks had to transform their customer approach as branches have been or are still closed down. We saw a necessity to be able to serve ...
In the ideal e-marketing world, your member lists should consist of people who are actively interacting with the content you send and who want to receive messages from your brand. ...
The pandemic, which still has its effects all over the world, has led to changes that affect customer behaviors while highlighting the importance of digital transformation in reaching wider audiences. ...
