The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
Creating a seamless customer experience across your channels has the potential beyond your imagination. In the first place, you had the almighty multi-channel strategy to reach your customers. Without any ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) "Spam trap" is a fraud controlling mechanism used by ISPs to catch spammy senders. Spam trap addresses are made-up addresses that don't belong to any real ...
More and more companies embrace chatbots to increase engagement with their audiences in the last few years. Especially for some industries including banking, insurance, and retail chatbots started to function ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) What is an e-mail for if your subscribers do not open and read them? Brands still try to solve this issue in the modern marketing ...
Walking hand in hand with technology marketing continues its fast evolution. Every year we embrace new concepts, strategies, and tools to create satisfying experiences for our audiences. Today from enterprises ...
People are crazy about instant messaging platforms. As a brand, do you use the communication power of them for better engagement? Have not heard about them yet? Our interactive, instant ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Even though email marketing is considered to be a bulk delivery activity, modern consumers want to receive content and offers that will make them feel ...
The evolution of the internet, social media marketing, mobile marketing and the addition of various messaging platforms has made cross-channel campaign management increasingly complex. To be successful, marketers are abandoning ...
The design is a crucial aspect of digital marketing activities. Progress in hardware and software worlds change the way we create and deliver emails to our audiences. Especially after the ...