For industries like banking and e-commerce, users' privacy is extremely critical. Since we talk about the personal info use and financial transactions, brands take extra precautions to increase security and ...
According to wearesocial's “Digital in 2020” study, global unique mobile users reached 5.16 billion which makes 66% of the total world population. Mobile phones continue to surpass laptops and desktops ...
E-mail has been one of the most productive communication channels for the business world for a long time. Even though new channels like social media invaded the engagement and lead ...
Personalization is one of the marketing topics that will never lose importance in coming years. As the first step of personalization, the segmented audience is a key to planning a ...
Since the beginning of the industrial revolution, automation has been an essential building block of productivity for businesses. Automation has been leading the way to efficiency & profitability in countless ...
Every brand has almost the same sole target to survive in the modern business world: Running a profitable business while satisfying customers with high-quality products and services. As the simple ...
Delivering a more personal experience for modern day consumers keeps getting harder. Marketers agree that they have come a long way from the basic segmentation to creating personas to simulate ...
If you are trying to deliver a consistent message to a vast audience from many different prospects, reaching maximum effectiveness across your channels may not be as easy as it ...