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SmartMessage Blog - Page 6

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Email Marketing

6 Ways Omnichannel Marketing Strategy Adds Value to Your Business

by SmartMessage in Omnichannel Marketing
Creating a seamless customer experience across your channels has the potential beyond your imagination. In the first place, you had the almighty multi-channel strategy to reach your customers. Without any ...
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Lokasyona Mesaj Özelliği

Learn How to Deal with Spam Traps to Increase the Impact of Your Email Marketing

by SmartMessage in Email Marketing
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) "Spam trap" is a fraud controlling mechanism used by ISPs to catch spammy senders. Spam trap addresses are made-up addresses that don't belong to any real ...
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Banking Chatbots

How to Use Chatbots in the Banking Industry

by SmartMessage in Chatbot
More and more companies embrace chatbots to increase engagement with their audiences in the last few years. Especially for some industries including banking, insurance, and retail chatbots started to function ...
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SmartMessage Email Campaign

Critical Details to Check Before Starting An Email Campaign

by SmartMessage in Chatbot
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) What is an e-mail for if your subscribers do not open and read them? Brands still try to solve this issue in the modern marketing ...
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Marketing Trends

2019 Marketing Trends for Better Engagement with Your Audience

by SmartMessage in Digital Marketing
Walking hand in hand with technology marketing continues its fast evolution. Every year we embrace new concepts, strategies, and tools to create satisfying experiences for our audiences. Today from enterprises ...
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Design Patterns

Use Chatbots to Increase Engagement with Your Customers

by SmartMessage in Chatbot
People are crazy about instant messaging platforms. As a brand, do you use the communication power of them for better engagement? Have not heard about them yet? Our interactive, instant ...
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Omnichannel Marketing

Email Marketing’s Duo Forces: Segmentation and Personalization

by SmartMessage in Email Marketing
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Even though email marketing is considered to be a bulk delivery activity, modern consumers want to receive content and offers that will make them feel ...
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Marketing Automation

18 Crucial Questions to Ask Before Selecting a Marketing Automation Platform

by SmartMessage in Marketing Automation
The evolution of the internet, social media marketing, mobile marketing and the addition of various messaging platforms has made cross-channel campaign management increasingly complex. To be successful, marketers are abandoning ...
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Chatbot Tips

Digital Marketing Secrets: Ensure Responsive Design

by SmartMessage in Email Marketing
The design is a crucial aspect of digital marketing activities. Progress in hardware and software worlds change the way we create and deliver emails to our audiences. Especially after the ...
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Email Deliverability

Three Unforeseen Barriers Ruining Desired Customer Experiences

by SmartMessage in Customer Experience
A critical part of making business, the customer experience is mostly limited to sales support and customer complain management activities. The truth is super-connected consumers of today want to go ...
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