People are crazy about instant messaging platforms. As a brand, do you use the communication power of them for better engagement? Have not heard about them yet? Our interactive, instant ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Even though email marketing is considered to be a bulk delivery activity, modern consumers want to receive content and offers that will make them feel ...
The evolution of the internet, social media marketing, mobile marketing and the addition of various messaging platforms has made cross-channel campaign management increasingly complex. To be successful, marketers are abandoning ...
The design is a crucial aspect of digital marketing activities. Progress in hardware and software worlds change the way we create and deliver emails to our audiences. Especially after the ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) "Spam trap" is a fraud controlling mechanism used by ISPs to catch spammy senders. Spam trap addresses are made-up addresses that don't belong to any real ...
A critical part of making business, the customer experience is mostly limited to sales support and customer complain management activities. The truth is super-connected consumers of today want to go ...
Email marketing still reigns when it comes down to communicating and engaging with consumers and clients. First of all, the number of email users keeps increasing all around the world. ...
Change is an inevitable phase for brands like other formations. They need to stay fresh and shout out their uniqueness to survive in a fiercely competitive business world. Once implemented ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) The hard bounce is the most common reason of delivery fails email marketers face every day. It is the situation where the email cannot be delivered ...
For industries like banking and e-commerce, users' privacy is extremely critical. Since we talk about the personal info use and financial transactions, brands take extra precautions to increase security and ...
