Delivering a more personal experience for modern-day consumers keeps getting harder. Marketers agree that they have come a long way from basic segmentation to creating personas to simulate the needs ...

Real Case: A single platform increasing the communication efficiency of a bank with over 1400 branches
by SmartMessage in Chatbot
If you are trying to deliver a consistent message to a vast audience from many different prospects, reaching maximum effectiveness across your channels may not be as easy as it ...