What is Machine Learning? Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include ...
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Every year we share insights, tips, and tricks for better engagement with audiences via our website, and 2020 was no different. Even though, as humans, we struggled with the pandemic ...
Due to the Covid-19 pandemic, Banks had to transform their customer approach as branches have been or are still closed down. We saw a necessity to be able to serve ...
The pandemic, which still has its effects all over the world, has led to changes that affect customer behaviors while highlighting the importance of digital transformation in reaching wider audiences. ...
As the COVID-19 Corona pandemic changed everything in social and business lives, brands needed to reconsider customer experience dynamics and marketing strategies to stay competitive in the new normal. ...
The Corona epidemic has profoundly affected social and business life worldwide. Even though the process of normalization has begun, we are going through a unique period, the effects of which ...
(Pınar Bilican, SmartMessage Customer Success Manager) Email is one of the most effective communication channels for your sales & marketing activities. It is a powerful way of engaging with your target ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Back in the first years of this millennium, Blackberry introduced mobile phone users with the experience of push notification. The advance of technology also positively ...
The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) What is an e-mail for if your subscribers do not open and read them? Brands still try to solve this issue in the modern marketing ...