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Category Blog

  1. Home
  2. Category "Blog"
Email Marketing & Machine LEarning

Email Marketing and Machine Learning

by SmartMessage in Blog, Corporate Communication, Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing
What is Machine Learning?   Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include ...
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SmartMessage Top 5 Blog Posts of 2020

Not to Miss! Our Top 5 Blog Posts in 2020

by SmartMessage in Banking and Finance, Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
Every year we share insights, tips, and tricks for better engagement with audiences via our website, and 2020 was no different.  Even though, as humans, we struggled with the pandemic ...
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Banking Blog Post

How can banks effectively engage with their audiences during the pandemic?

by SmartMessage in Banking and Finance, Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
Due to the Covid-19 pandemic, Banks had to transform their customer approach as branches have been or are still closed down. We saw a necessity to be able to serve ...
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The Pandemic's Effect on Customer Experiences - Blog Post

COVID-19 Coronavirus Pandemic’s Impact on Customer Experiences

by SmartMessage in Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
The pandemic, which still has its effects all over the world, has led to changes that affect customer behaviors while highlighting the importance of digital transformation in reaching wider audiences. ...
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SmartMessage Omnichanel Strategy

Why Omnichannel Gained More Importance with the Global Pandemic

by SmartMessage in Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
As the COVID-19 Corona pandemic changed everything in social and business lives, brands needed to reconsider customer experience dynamics and marketing strategies to stay competitive in the new normal.   ...
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Sms Marketing

4 Main Lessons the Business World Learned From COVID-19 Coronavirus Pandemic

by SmartMessage in Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
The Corona epidemic has profoundly affected social and business life worldwide. Even though the process of normalization has begun, we are going through a unique period, the effects of which ...
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Referans - AVIS

Increase Your Email Deliverability Rates via IP Address Warming

by SmartMessage in Blog
(Pınar Bilican, SmartMessage Customer Success Manager) Email is one of the most effective communication channels for your sales & marketing activities. It is a powerful way of engaging with your target ...
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Referans - NCB

Using Push Notifications to Increase the Impact of Marketing Campaigns

by SmartMessage in Blog
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Back in the first years of this millennium,  Blackberry introduced mobile phone users with the experience of push notification. The advance of technology also positively ...
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Email Marketing

Eight Digital Channels to Increase Engagement With Your Customers

by SmartMessage in Blog, Chatbot, Digital Marketing, Email Marketing, Marketing Automation, Omnichannel Marketing, SMS Marketing
The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
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SmartMessage Email Campaign

Critical Details to Check Before Starting An Email Campaign

by SmartMessage in Blog
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) What is an e-mail for if your subscribers do not open and read them? Brands still try to solve this issue in the modern marketing ...
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