As the COVID-19 Corona pandemic changed everything in social and business lives, brands needed to reconsider customer experience dynamics and marketing strategies to stay competitive in the new normal. ...
The Corona epidemic has profoundly affected social and business life worldwide. Even though the process of normalization has begun, we are going through a unique period, the effects of which ...
The Corona COVID-19 epidemic, which has become widespread all over the world, has deeply affected the business world. Especially highlighting the importance of digital transformation, the disease showed that digital ...
Coronavirus has drastically changed the way we perceive our lives, communicate, and work. While we focus on basic needs for survival, we also try to continue with our businesses, transforming ...
2019 was a year where we experienced technology's growing impact on marketing again. Especially on the predictive analysis and automation sides, marketers started to get more advantage of advances in ...
In last years, we heard a lot about chatbots in the marketing world. The increasing popularity of instant messaging platforms created opportunities for engagement via conversational experiences. Many brands made ...
(Pınar Bilican, SmartMessage Customer Success Manager) Email is one of the most effective communication channels for your sales & marketing activities. It is a powerful way of engaging with your target ...
2016 was the year we started to hear chatbots everywhere. Tech giants were almost in a race to spotlight their strategies and plans one by one. Brands including industry leaders ...
The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
More and more companies embrace chatbots to increase engagement with their audiences in the last few years. Especially for some industries including banking, insurance, and retail chatbots started to function ...
