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Category Customer Experience

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Email Marketing & Machine LEarning

Email Marketing and Machine Learning

by SmartMessage in Blog, Corporate Communication, Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing
What is Machine Learning? Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include explicit ...
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SmartMessage Top 5 Blog Posts of 2020

Not to Miss! Our Top 5 Blog Posts in 2020

by SmartMessage in Banking and Finance, Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
Every year we share insights, tips, and tricks for better engagement with audiences via our website, and 2020 was no different.  Even though, as humans, we struggled with the pandemic ...
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Banking Blog Post

How can banks effectively engage with their audiences during the pandemic?

by SmartMessage in Banking and Finance, Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
Due to the Covid-19 pandemic, Banks had to transform their customer approach as branches have been or are still closed down. We saw a necessity to be able to serve ...
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Email Deliverability Tips

The Essential Email Deliverability Guide Part 4 – The Quality of Lists and The Importance of Spam Complaints

by SmartMessage in Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Omnichannel Marketing
In the ideal e-marketing world, your member lists should consist of people who are actively interacting with the content you send and who want to receive messages from your brand. ...
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The Pandemic's Effect on Customer Experiences - Blog Post

COVID-19 Coronavirus Pandemic’s Impact on Customer Experiences

by SmartMessage in Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
The pandemic, which still has its effects all over the world, has led to changes that affect customer behaviors while highlighting the importance of digital transformation in reaching wider audiences. ...
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Referans - Kredi Kayıt Bürosu

The Essential Email Deliverability Guide Part 3 – The Impact of IP Addresses and Domains

by SmartMessage in Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Omnichannel Marketing
As we mentioned in the previous post, the source of an e-mail is one of the important criteria that ISPs look at in the first place. The two elements determining ...
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Customer Segmentation

The Essential Email Deliverability Guide Part 2 – Spam Filter Types and Filtering Methodology

by SmartMessage in Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Omnichannel Marketing
Until the email from the sender reaches the end user, it is faced with many filters that affect deliverability and entering the inbox.   Anti-spam gateway filters: These are physical ...
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Blog - How to use GIFs in Emails

New SmartMessage Research: The Pandemic’s Effect on Email Read Rates

by SmartMessage in Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Mobile Marketing, Omnichannel Marketing, SMS Marketing
The corona epidemic, which is still having a serious impact all over the world, caused an increase in the density of digital communication, especially in the business arena. The same ...
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SmartMessage Email Deliverability

The Essential Email Deliverability Guide Part 1 – Know More About Spam And Spam Filters

by SmartMessage in Customer Experience, Digital Marketing, Email Deliverability, Email Marketing, Omnichannel Marketing
While email deliverability looks like a simple concept that every marketer works hard for, it is actually a surprisingly difficult word to define. This concept, which can be confusing from ...
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SmartMessage Omnichanel Strategy

Why Omnichannel Gained More Importance with the Global Pandemic

by SmartMessage in Blog, Chatbot, Corona, Corporate Communication, Customer Experience, Digital Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Omnichannel Marketing, SMS Marketing
As the COVID-19 Corona pandemic changed everything in social and business lives, brands needed to reconsider customer experience dynamics and marketing strategies to stay competitive in the new normal.   ...
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