2019 was a year where we experienced technology's growing impact on marketing again. Especially on the predictive analysis and automation sides, marketers started to get more advantage of advances in ...
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Email marketing is a low cost and effective marketing strategy to reach the right audience with engaging messages. Shooting the target at the right time with the best content is ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) One of the pillars of email marketing success is the trustability. Once your subscribers forget your domain name or suspect your sender information, they may ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Every day countless emails arrive at our inboxes. Lucky ones that grab our attention via attractive subjects go for the second round. The competition is ...
One effective way of engaging with your new subscribers is implementing a lifecycle email strategy. This strategy includes many important stages such as "Welcome" and "Goodbye" messages in case of ...
First things first, you need to have a contact or subscriber list to start the email marketing. Compared to other marketing activities, email marketing makes a difference in reaching users ...
The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) "Spam trap" is a fraud controlling mechanism used by ISPs to catch spammy senders. Spam trap addresses are made-up addresses that don't belong to any real ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Even though email marketing is considered to be a bulk delivery activity, modern consumers want to receive content and offers that will make them feel ...
The design is a crucial aspect of digital marketing activities. Progress in hardware and software worlds change the way we create and deliver emails to our audiences. Especially after the ...
