(Serhat Beyazkaya, SmartMessage Product Marketing Manager) "Spam trap" is a fraud controlling mechanism used by ISPs to catch spammy senders. Spam trap addresses are made-up addresses that don't belong to any real ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Even though email marketing is considered to be a bulk delivery activity, modern consumers want to receive content and offers that will make them feel ...
The design is a crucial aspect of digital marketing activities. Progress in hardware and software worlds change the way we create and deliver emails to our audiences. Especially after the ...
Email marketing still reigns when it comes down to communicating and engaging with consumers and clients. First of all, the number of email users keeps increasing all around the world. ...
E-mail has been one of the most productive communication channels for the business world for a long time. Even though new channels like social media invaded the engagement and lead ...
Personalization is one of the marketing topics that will never lose importance in coming years. As the first step of personalization, the segmented audience is a key to planning a ...
Delivering a more personal experience for modern day consumers keeps getting harder. Marketers agree that they have come a long way from the basic segmentation to creating personas to simulate ...