(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Every day countless emails arrive at our inboxes. Lucky ones that grab our attention via attractive subjects go for the second round. The competition is ...
One effective way of engaging with your new subscribers is implementing a lifecycle email strategy. This strategy includes many important stages such as "Welcome" and "Goodbye" messages in case of ...
First things first, you need to have a contact or subscriber list to start the email marketing. Compared to other marketing activities, email marketing makes a difference in reaching users ...
The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) "Spam trap" is a fraud controlling mechanism used by ISPs to catch spammy senders. Spam trap addresses are made-up addresses that don't belong to any real ...
(Serhat Beyazkaya, SmartMessage Product Marketing Manager) Even though email marketing is considered to be a bulk delivery activity, modern consumers want to receive content and offers that will make them feel ...
The design is a crucial aspect of digital marketing activities. Progress in hardware and software worlds change the way we create and deliver emails to our audiences. Especially after the ...
Email marketing still reigns when it comes down to communicating and engaging with consumers and clients. First of all, the number of email users keeps increasing all around the world. ...
E-mail has been one of the most productive communication channels for the business world for a long time. Even though new channels like social media invaded the engagement and lead ...
Personalization is one of the marketing topics that will never lose importance in coming years. As the first step of personalization, the segmented audience is a key to planning a ...