With technology's fast advance, consumer profile changed drastically. Mobile and empowered via digital revolution, new audiences demand more than products and services. It is no wonder why creating the best ...
2019 was a year where we experienced technology's growing impact on marketing again. Especially on the predictive analysis and automation sides, marketers started to get more advantage of advances in ...
Automation is a term used to describe the simplification of a task that requires repetition. By using marketing automation, tasks can be completed faster, more accurately, less stressful and more ...
The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
The evolution of the internet, social media marketing, mobile marketing and the addition of various messaging platforms has made cross-channel campaign management increasingly complex. To be successful, marketers are abandoning ...
Since the beginning of the industrial revolution, automation has been an essential building block of productivity for businesses. Automation has been leading the way to efficiency & profitability in countless ...
