The digital age reshaped the way we reached our target audiences. More importantly, the way they reached us. Now, especially the consumers have almost the full control of communication context ...
The evolution of the internet, social media marketing, mobile marketing and the addition of various messaging platforms has made cross-channel campaign management increasingly complex. To be successful, marketers are abandoning ...
Since the beginning of the industrial revolution, automation has been an essential building block of productivity for businesses. Automation has been leading the way to efficiency & profitability in countless ...