E-mail is among the most effectively used digital channels in the business world. Especially considering the value it creates in return for investment, it remains among the indispensables of marketers. ...
“Omnichannel” and “multichannel” are types of marketing. “Multichannel marketing”; means multi-channel marketing. It aims to communicate with customers in multiple ways, not just one way. "Omnichannel marketing" means; means holistic ...
How did the pandemic affect the banking industry? We surveyed our banking clients on the impact of the pandemic in the banking industry and prepared an infographic. Enjoy interesting ...
What is Machine Learning? Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include explicit ...
Every year we share insights, tips, and tricks for better engagement with audiences via our website, and 2020 was no different. Even though, as humans, we struggled with the pandemic ...
Due to the Covid-19 pandemic, Banks had to transform their customer approach as branches have been or are still closed down. We saw a necessity to be able to serve ...
In the ideal e-marketing world, your member lists should consist of people who are actively interacting with the content you send and who want to receive messages from your brand. ...
The pandemic, which still has its effects all over the world, has led to changes that affect customer behaviors while highlighting the importance of digital transformation in reaching wider audiences. ...
As we mentioned in the previous post, the source of an e-mail is one of the important criteria that ISPs look at in the first place. The two elements determining ...
Until the email from the sender reaches the end user, it is faced with many filters that affect deliverability and entering the inbox. Anti-spam gateway filters: These are physical ...