It is essential to create an effective email marketing strategy to increase brand awareness in the business world. Although e-mails are generally thought of for sales purposes, efficient communication with the target audience becomes possible with the increase in brand awareness. With a well-thought-out e-mail strategy that you will use to promote your brand well to your customers, you can strengthen your company and increase your revenue in the long run. When a customer receives an e-mail from a strong brand, they can understand who the sender is, even if they do not look at the sender part.
Marketing a brand via email is considered by many to be an outdated and obsolete method. Contrary to this common belief, emails are still one of the most effective ways to empower and grow brands. Marketing a brand via email is considered by many to be an outdated and obsolete method. Contrary to this common belief, emails are still one of the most effective ways to empower and grow brands. It is actually easy to reflect your brand’s identity in emails and become a recognizable brand as a result. What needs to be done for this is to develop e-mails with creative ideas and designs after determining the target audience. You can promote your brand by developing points such as images, fonts, and the language used. Thus, the identity of the brand is strengthened.
What is Brand Identity?
When customers buy a product, they decide between brands rather than products. How a company presents itself to the outside, most importantly to its customers, is the brand’s identity. Various factors such as the brand’s logo, colors, font, communication language, and slogan are among the elements that make up the brand’s identity. The identity of the brand is actually what the brand offers to its customers visually. Therefore, the factor that introduces the brand, ensures that it is remembered, and increases the rate of preference is the identity of the brand. Considering these, every brand has an identity, and this identity can make the brand stand out from its competitors as well as cause it to fall behind. For this reason, brands need to be careful about creating their identities.
Why Is Brand Identity Important?
Your brand acts like a bond between you and your customers. This situation, which enables the brand to be recognized as soon as it is seen, increases the loyalty and trust of both employees and customers, and as a result, contributes to the growth of your company, and offers advantages in every respect. For this reason, you need to work to strengthen your brand’s identity and increase your awareness. Presenting your identity in a good way, which explains the values of the brand and provides the most effective way to convey the desired message, will provide many benefits to your company in the long run.
What Does Brand Identity Include?
To create the brand identity; You need to focus on the logo, font, colors, images, videos, animations, design system, and web design. Thanks to the visual integrity and well-thought-out designs, you can create an identity suitable for your brand and start promoting your brand to your target audience. While creating a brand identity, you should also distinguish yourself from your competitors and reflect well on what you offer to your customers. For this, you can do surveys and research to know your target audience. In addition, you must find the right industry and where you want to be in it. After that, you can move on to the visual part.
How to Create Brand Identity?
You can think of your brand as a human being to make your job easier while creating a brand identity. You can create your brand’s identity in line with the emotions you want to reflect on your customers. Afterward, a suitable logo should be prepared that will be remembered by those who see it. You should decide on the colors you want to be included in the logo and all images related to the brand. It is important that these colors match the personality of the brand and the emotions you want to reflect. Likewise, you need to choose a font in accordance with this personality and the stance of the brand. You can choose a font with quotes for confidence, no quotes for a simple look, handwriting-like to be stylish and natural, or a flashy font for a bold image. In order to catch your target audience and stand out from your competitors by making a difference, you should give importance to visuality.
How to Reflect Brand Identity in E-Mail?
One of the most important elements that will help increase the awareness and success of the brand by the customers is e-mail. Making emails look good makes the brand and your business look good. However, the more people your emails attract, the more people trust your business. To reap the advantages of email marketing, you must decide what you want to offer customers and learn how best to present it. By applying the right strategies, you can make your new email subscribers your loyal customers. For this, you can review our email marketing guide and follow these ways:
1) Determine your strategy according to the messages that the brand wants to give.
To work on the identity of a new brand, first, identify your target audience. Build your strategy to plan how you will meet customers’ expectations. Analyze the brand and target audience well to accurately reflect your brand’s identity and values. For this, also find out what your audience likes and expectations.
2) Pay attention to how you communicate to strengthen your bond with the customer.
Your communication style also plays an important role in reflecting your brand’s image. A logo can provide recognition to a brand. However, creating a brand identity is not the same as designing a logo. Every element needs attention. The language you use in e-mails is also one of the factors that you should pay attention to in terms of determining and strengthening your brand identity. For example, if you want to draw a sincere image, you can choose the humorous language in your texts.
3) Make sure that your e-mail templates are consistent in terms of design.
Your emails need to be in a specific template for brand awareness. The brand’s logo, colors, fonts, and images should be in harmony in every email. You can also take a look at the templates your competitors are using. Standing apart from your competitors and easily recognizing your emails will help your brand gain customer trust.
4) Send clear and easy-to-read emails.
Write the subject you want to tell in your e-mails in plain and understandable language, as well as visually legible. You can use short and effective sentences and stimulating slogans. Instead of sending plain text, you can also add images or videos.
5) Send a welcome message to new subscribers.
If you want your new subscribers to become your customers in the future, give them a “Welcome! It’s also helpful if you give them a discount or coupon in this email. Additionally, let customers choose the frequency of emails they want to receive and use validation methods to prevent emails from being sent to invalid addresses.
6) Make sure the links are correct and easy to find.
As a customer, it is undesirable to not be able to find the button in the e-mail to reach the purchase page or to click the button and reach the page. Therefore, you need to make sure that the buttons are easily visible and that the links open the desired page.
7) Don’t always send sales emails.
From time to time, send emails to customers on a variety of topics to strengthen your brand’s image. Grab his attention with emails such as helpful information, and solutions to common problems. Only concentrating on advertising and sales emails reduces customer interest.
8) Send your e-mails with an appropriate frequency.
Set the days and frequency to email your customers. Instead of sending e-mails too often or at very long intervals, proceed with an appropriate sending frequency. Although different industries have various frequencies, once or twice a week will be sufficient.
9) Segment your audience and personalize emails.
To establish a good relationship with customers, segment them according to their interests and other segmentation details and send emails accordingly. In this way, your communication will be pleasant and you can reduce the unsubscribe rate.
10) Interact for effective communication.
The presence of interactive sections, surveys, or games in the e-mails you send will increase the interest in your brand as it will strengthen the communication with the customers. Let them send feedback. If you wish, organize an event where you will receive coupons by sending photos with the products. In this way, you can increase the popularity of your brand.